Barton's Boutique
"It's nice that everything now has a home, a hub," she told us at an exclusive store preview. "The brand was born in London, so I wanted [the store] to start here. Spitalfields Market is a perfect fit, because even though it's East, it's still very contained. The stores are really beautiful and old, and there are some really interesting brands here. It's a good place to start. Also, now it's super hip."
The clothing collection, she says, is loosely based on her own personal style - but is aimed at a wide-ranging audience. "There are some very young pieces, some more sophisticated, mature pieces, and also some quirky stuff that's more like my wardrobe," she explained. "There are plenty of pieces for people who don't just want to dress like Mischa." Price points are affordable, ranging from between £25 and £250 - something that Barton emphasises was important to her.
"I don't think my fans are going out and buying £2,000 bags," she said. "It has to be accessible. I like the idea of making really cool things that are actually available to people."
The Mischa Barton boutique opens tomorrow, but will have an official launch day on Saturday 11 August - during which customers will have the chance to meet Mischa, and enjoy 10 per cent off all purchases along with a glass of celebratory champagne.
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