The Blonde Ambition

The bizarre images of people huddled together in weird positions, in vacuumed plastic wrap may look like stills from a sado-masochistic practice, but they are Haruhiko Kawaguchi's way of showing and preserving the love between two people. His project, “Flesh Love”, is pretty straightforward. Two people, usually couples, are “packaged” in a 100 by 150 by 74 centimeters plastic bag the artist buys from the Internet. After carefully arranging their body parts so he can get the best shot, Kawaguchi uses an old vacuum cleaner to suck out all the air and make the subjects look like a pack of packaged meat you buy at the supermarket. It takes about 10 to 20 seconds for hit to take the photographs, during which time the shrinkwrapped couple has to endure the pressure and lack of air. But it’s all in the name of love.